SME

By Peter Langley | February 20, 2024

Are you an Australian SME eyeing global markets? Start by taking your business across the Tasman with these tips.

Just across the Tasman, a potentially lucrative market awaits. Home to a population of over 5 million, New Zealand offers Australian businesses a familiar yet distinct springboard for regional and global expansion. 

As the 11th largest e-commerce market globally, Australia holds substantial potential for cross-border trade, especially with its neighbor New Zealand.

New Zealand stands as Australia’s 7th largest trading partner, with two-way trade worth $29 billion in 2022 . The trans-Tasman economic relationship, fortified by agreements like the Australia-New Zealand Closer Economic Relations Trade Agreement (ANZCERTA) and Single Economic Market (SEM) agenda, sets a robust foundation for businesses expanding across these borders.

Improved connectivity through services like FedEx’s trans-Tasman flight route currently linking Christchurch, Auckland, Melbourne, and Sydney further facilitates trade. But for some small business owners eyeing international expansion, the complexities can be overwhelming.

Crafting a solid expansion plan tailored for the nuances of the New Zealand market is vital. Here are three key tips for Australian SMEs venturing into the Kiwi market:

Top tips for business expansion into New Zealand

Tip 1: Compliance is key

Before venturing into New Zealand, understand the specific export controls and customs regulations. Complying with these regulations diligently will ensure smooth operations. 

Although New Zealand has many similarities to Australia, there are key differences that are worth watching out for. All international logistics requires navigating border customs. If you’re looking for guidance, you can head to our FedEx Global Trade Manager and Document Preparation Center. 

You can also engage clearance agents to help you navigate the complex regulations. Remember that seeking professional advice is crucial if you intend to enter an international market. Make sure you get the right advice for your business’ needs.

Tip 2: Refine your logistics strategy

Your transportation and logistics strategies directly impacts customer acquisition and loyalty. For instance, a cost-effective model may allow you provide perks like free shipping, which can attract customers and reduce cart abandonment. FedEx International Connect Plus is a day-definite e-commerce shipping service that combines competitive delivery speeds with value-for-money prices for online shoppers.

 One way to reduce transportation and delivery costs is shipping large quantities to a local holding facility, using providers such as FedEx.

Besides free shipping, customers also value speedy deliveries with flexible options and a seamless experience. FedEx caters to the needs of your customers with services like  FedEx Delivery Manager International, which has been integrated with WhatsApp so customers can chat us directly for updates on their packages. 

Tip 3: Focus on a customer-centric approach

To be more customer-centric, you must first understand your customer. According to a 2023 survey,  many New Zealand consumers look for value when making purchases. Most shoppers prefer buying from affordable brands, making more purchases when there are deals and discounts. You might want to consider ways your business can bring value for money when breaking into the New Zealand market.

Incorporating elements of customer experience rated highly by New Zealand consumers is also an important part of becoming more customer-centric. It’s not just about speaking their language. You have to understand and cater to their specific needs. 

Unlock trans-Tasman e-commerce growth

Navigating a trans-Tasman expansion demands a well-structured plan, strong and flexible transportation solutions, and market-specific insights. By staying adaptable and leveraging appropriate guidance, Aussie businesses may unlock immense growth potential across borders.

For more tips on expanding your business into new markets, read this guide.