Gain access to Europe and reach more customers
Unlock the German market potential
A bigger consumer market is waiting to be tapped beyond Germany's borders. Ready to take the first step?
Why choose Germany?
If you plan on expanding your business into Europe, make Germany your first port of call. With a booming economy and high spending power, Germany offers an excellent opportunity for starting a business. A strategic gateway to the entire continent, it provides a unique chance to access a vast market. Don't hesitate to tap into this goldmine—start your expansion plans now!
Economics Facts: Germany
$4.7 trillion
GDP in US dollars (2004)1
$56K
GDP per capita n US dollars (2004)1
$4.7 trillion
Purchasing power in US dollars (2004)1
6 things to consider
Our people, support, and infrastructure are standing by, eager and ready to help you take that crucial first step—because time and tide wait for no one.
Here are six reasons to consider shipping to Germany to pave the way for your entry into the EU.
Its prime location
Germany's central location and access to nine neighboring countries and two major seas make it an ideal gateway to the European market. It has a strategic advantage that no other country can match.
Cities like Berlin, Munich, and Frankfurt offer world-class infrastructure, friendly business culture, and highly skilled resources for business growth —making Germany the perfect launchpad for expanding into Europe.
Booming e-commerce market
It's expected to grow by a remarkable 11.2%2 by 2027. This growth is fueled by more people using the internet, moving to cities, and preferring to shop online.
Retailers are constantly expanding their offerings to meet consumers' ever-changing demands. From beauty products to tech gadgets, fashion items, toys, and furniture, the diversity of products in this market is immense—creating many opportunities for you to enter the market.
Socially-aware and tech-savvy consumers
German consumers are brand loyal, but also are open to new, high-quality brands3. Social media presence is vital, as they use it for product research. If given a choice, they prefer to buy eco-friendly, second-hand goods.
Mobile e-commerce is essential to reach and engage them as:
- 82% own smartphones
- 66% buy from them4
Understanding their purchasing behavior will help your brand capture their hearts and wallets.
Friendly trade relations
Free trade agreements between the European Union (EU) and ASEAN5 have made it easier for doing business in Germany.
These agreements simplify trade, reduce costs, open new markets, and create a stable trading environment. They pave the way for businesses like yours to invest and grow in Germany.
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Expert help with documents
Shipping from
to Germany is a great opportunity. Before starting a business, you must know the requirements, laws, and procedures.
For example, submitting VAT refund applications in German can be challenging, but don't worry. Specialized services like Marosa or Avalara can help you navigate the process and overcome language barriers.
To save yourself from stress, prepare in advance. Read more.
Ease of cross-border shipping
With FedEx by your side, reaching your German consumers gets easier. We’ll get your shipment of up to 68 kg to Germany in:
- 2-4 business days* with FedEx International Priority®
- 4-6 business days* with FedEx International Economy®
We’re all set and ready to help you extend your reach and grow your business in Germany, and beyond
*Services and transit times may differ based on origin and destination. Visit fedex.com for the full details.
For your business to expand into Europe, Germany is definitely the place to be.
Sources
1 International Monetary Fund, German Datasets, April 2024
2 Mordor Intelligence, E-Commerce Market in Germany Size & Share Analysis, 2024-2029
3 Santander Trade, Reaching the German Consumer April 2024
4 Trade.gov, Germany Country e-Commerce Guide, December 2023
5 European Commission, EU trade relations with ASEAN
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