The e-commerce game is booming, and this is only the beginning. Many small businesses are riding the wave and thriving - are you making the most of these new opportunities?

With accelerated digital transformation, buyer behavioral change is inevitable. New shopping and digital habits have made running an online store the golden standard for small business success.

But with new opportunities come new supply chain challenges such as shipping delays, etc. What should you do to overcome these e-commerce business challenges? Here are some tips to ensure your business has the ability to adapt and grow:
 

• Cut through the noise with a better online experience: B2B or B2C, customers have no patience for downtime or delays. So it’s more important than ever that your e-commerce platform is running on a reliable network - stable enough to scale and handle a surge in traffic and demand
  
  
• Work with delivery providers who value the customer experience: If the only physical interaction your customers now have with your product are via these touchpoints, you need to ensure they too are providing a high-quality experience. You can also reach out to your customers to get feedback about their services - helping you improve the experience
  
  
• Account for more unpredictability by rethinking your supply chain: This is again where your delivery provider of choice plays a huge role. Before you make a choice, look at whether they can adapt to rapidly changing circumstances and help you manage your customers’ expectations.
  
  
• Use digital tools to make shipping simple: Automated. Intuitive. All-in-one. Leverage tools like FedEx Ship Manager^TM at fedex.com to help you and your team manage shipments in unpredictable market conditions. It’ll just speed up your whole process.
  
   

Investing in stronger e-commerce today could be the best thing your business does for the long-term. Time to make moves to get ahead.