Ecommerce insights and trends

Strategize for success with FedEx thought leadership.

Drive business decisions with data

Use consumer behavior to help you compete and win.

Where, how, and why your customers buy matters. Get key takeaways from data and work toward your ideal customer experience.

Convenience will dominate

97% of consumers have abandoned a purchase due to inconvenience

An enhanced post-purchase experience is crucial

87% of online shoppers favor customizable shipping offerings

Shift towards differential engagement and personalization

51% of Gen Z discover new brands via TikTok and 40% via Instagram

Source: A FedEx thought leadership report for the key e-commerce trends to watch in 2025, Harnessing emerging trends to drive business growth

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Deliver on customer expectations

Turn browsing into buying by giving customers what they want.

81% of shoppers will add more items to their order to get free shipping

62% of consumers are more likely to buy online if the retailer offers free returns

38% of shoppers expect overnight service when they pay for shipping

Source: FedEx 2024 Ecommerce Merchant Report, Turn browsing into buying

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Build customer loyalty with easy returns

Learn how to simplify returns for you and your customers—and keep them coming back.

39% of consumers said that free return shipping was a factor when shopping online

86% of online shoppers have checked a retailer’s return policy before buying

Source: FedEx, Building loyalty through returns: See how retailers are growing their business through seamless returns

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Start your ecommerce journey and keep growing

Find tips and tools to help you move forward.

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 marketing strategy

Perfect your marketing strategy

Boost online traffic
and customer spend

Boost online traffic and customer spend

Scale up your supply chain

Effectively manage costs

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Face ecommerce challenges with confidence

Develop your shipping strategy

Balance speed and cost and help improve the customer experience.

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Stay up to date on what’s new

Check out monthly small business tips, resources, and shipping tools.

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Pack, label, and ship smarter

From creating labels to packing specialty items, get guidance here.

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Be inspired by experts and peers

Explore articles and use cases on everything from digital marketing to sustainability.

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Earn rewards when you ship

Join FedEx Rewards and ship your way to brand-name gift cards for your business.

See the key considerations for choosing your ecommerce platform.

Compare ecommerce shipping solutions that balance speed and cost.

Expand across borders with international ecommerce tools and tips.

Open a free FedEx account to get discounts on FedEx^® shipping.

Learn how to keep customers coming back with simple returns.

Get packing tips to help protect products and ship more sustainably.

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