Fulfillment processes
and inventory tips

Fulfillment processes
and inventory tips

Fulfillment processes
and inventory tips

Boost sales and customer loyalty
with a solid fulfillment strategy.

Boost sales and customer loyalty with a solid fulfillment strategy.

Boost sales and customer loyalty
with a solid fulfillment strategy.

Boost sales and customer loyalty with a solid fulfillment strategy.

Boost sales and customer loyalty
with a solid fulfillment strategy.

Boost sales and customer loyalty with a solid fulfillment strategy.

Enhance your customer journey from start to finish

Ecommerce customers have high expectations. From checkout through delivery, they want the entire shopping experience to be seamless and simple. Optimizing your ecommerce fulfillment process accomplishes that.

First things first: What exactly is ecommerce fulfillment? It’s the logistics of managing online orders. It starts when you create or order a product to sell, and continues until the item is delivered—or returned. Here’s the fulfillment process:


Business develops or orders product

Business receives and stores product

Customer orders online

Business packs item for delivery

Business creates shipping label

Business transfers product to carrier

Carrier delivers item

Business processes return (if applicable)




Business creates shipping label

Business transfers product to carrier

Carrier delivers item

Business processes return (if applicable)






Need help streamlining your ecommerce fulfillment process? Talk with one of our sales professionals.


Six ways to create an optimal ecommerce fulfillment process

A solid fulfillment process doesn’t just happen. It takes consideration and planning. Use these steps to stock up wisely, save time and money, and gain repeat customers.

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1. Improve inventory management

Creating a positive customer experience begins with efficient inventory management. You need to order wisely— especially during the busy season. See our inventory management insights and follow these four tips.


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2. Optimize order fulfillment

Spend less time and money getting packages out the door. Start with an assessment of your fulfillment process. Next, develop a strategy for managing backorders. You’ll be able to anticipate them much better.


3. Pick the proper packaging

The right packaging can help reduce damage and costs— especially when sending specialty items. And packing properly can help you ship more sustainably. Get ideas from other business owners and see packaging options.


4. Ship strategically

Smart shipping choices benefit your bottom line. First, open a free FedEx account to get discounts. Next, consider these shipping tips and compare services. Looking for international guidance? Check out global shipping options.


5. Communicate during delivery

Provide customers with tracking numbers so they stay updated. FedEx Delivery Manager® also keeps them informed with notifications and picture proof of delivery. Download promotional FedEx Delivery Manager and picture proof of delivery materials.


6. Create loyalty through returns

An easy returns program can keep customers coming back. See one business’s success story or check out other returns articles. Make things simple for customers with label options including QR codes and no-label and no-box returns.


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