The small business community’s next generation
The small business community’s next generation
The small business community’s next generation
The importance of having a community of successful, thriving young small business entrepreneurs cannot be overstated. Simply put, they represent the future. Their vision will play a major part in shaping our country’s economy and what the business landscape of tomorrow will look like. And it’s their willingness to embrace change and explore new ideas, whether in terms of technology or business practices and philosophies, that will pave the way forward and potentially have an impact beyond the business world.
As a first place winner of the 2022 FedEx® Small Business Grant program, Hikers Brew Coffee seems to be positioned to achieve even greater things. And that’s saying something, considering how much they’ve already accomplished in such a relatively short amount of time. Founders Zach Pecha and Addy Serum, who also earned this year’s Young Entrepreneur Distinction Award, make sustainable coffee that’s geared toward people who enjoy the outdoor lifestyle. And a big part of their mission is to promote sustainability, not only within the food packaging industry, but also with those involved in outdoor recreation.
Sydney Chasin, founder of Chasin’ Dreams Farm, is forging a distinct path of her own in the snack food industry. The company, which is also a first place winner of the 2022 FedEx Small Business Grant program, is embracing new approaches in its ingredient sourcing and product offerings. And in doing so, it’s created a new generation of snacks, which feature sorghum as its base ingredient. The result is an innovative, healthier snack that is plant-based, naturally gluten-free, and non-GMO.
We asked the founders of these two standout small businesses to give us some insights about their experiences being young entrepreneurs—and how they bring a fresh perspective to their respective industries.
The first step is always the hardest
If you ask almost any young entrepreneur to name one of their biggest challenges, even initially, chances are they’ll say that it was finding the necessary funding. According to Zach, “We were young, in college, and we didn’t have credit history.” So, it was important for them to work closely with their mentor and investor to help open doors in regard to giving lenders and other investors the confidence to take a chance on the company.
As the founder of a woman-owned business, Sydney has her own view on investors: “What’s been such a breath of fresh air for us, especially when it comes to investment, is to see more women get into the investment space. So, it’s not just more female founders, it’s also female investors.” When she first started Chasin’ Dreams Farm, she didn’t have any entrepreneurial experience. “It felt like I was a little girl pitching a dream. But as I gained experience, as I built my network, as I proved myself, I don’t get that as much anymore because I’ve created a name for myself,” she added.
Healthier for you, healthier for the environment
There’s a little bit of irony in the fact that a new, healthy snack is made primarily from an ancient grain. But that little bit of irony is nothing compared to the big amount of success that Chasin’ Dreams Farm has achieved in just a few years.
The San Diego-based company’s line of flavored snacks is not only healthy for customers, it actually benefits the land on which its key ingredient, sorghum, is grown. “Using sorghum is definitely our biggest sustainability effort,” says Sydney. “We’re creating a brand for people who want to eat an amazing snack, one they’re really excited about. And we’re doing it with an incredibly sustainable ingredient.”
The farmers that provide the sorghum to Chasin’ Dreams Farm use regenerative farming practices, meaning the crops capture carbon from the air and store it safely in the soil. Sydney also added, “The crops are drought resistant, so our farmers don’t have to irrigate their fields as often, even during a drought season.”
Appetite for knowledge
As with any type of company, running a small business is an ongoing learning process. And the entrepreneurs behind Hikers Brew Coffee and Chasin’ Dreams Farm embrace that
wholeheartedly. “We have mentors and advisors that are really helpful. Particularly on the supply chain side of our operations,” says Sydney.
Zach and Addy echo that sentiment. “As young entrepreneurs, there’s so much to learn,” says Zach. So when they started their company, they put a lot of time into networking and connecting with other small business entrepreneurs in their local community. Their efforts paid off because, according to Zach and Addy, “We have mentors for different sections of our business.” The duo also took a DIY route when it came to learning about the industry—they taught themselves how to roast and manufacture coffee in part by watching YouTube videos and doing extensive online research.
With Chasin’ Dreams Farm, there are moments when Sydney feels like a fire has been lit under her team to go and figure things out themselves. This means sometimes she just has to trust her gut feelings. Because, according to her, “Founder’s intuition is so real.” And there are also times when solutions come from some unexpected places. “You might find out that some random person on your soccer team knows something about shipping,” says Sydney.
Strength in numbers
For Hikers Brew Coffee, another important element to their success has been continuing to make connections. That includes other professionals within the coffee and beverage industry as well as other brands that are focused on experiencing the outdoors. “That’s something that we’ve done really well. We’ve always seen ourselves as ambassadors of these other brands that we’re fans of,” says Zach. That’s what led to their partnership with an outdoor stove company, which includes working together on trade shows.
For Sydney, the thing that’s helped her the most is surrounding herself with other female founders, female investors, and female advisors. As she puts it, “We all cheerlead each other and bring each other up.”
Connecting with customers
Although it’s important to embrace new ideas and continue building a network with other like-minded small business owners, the most important thing the young entrepreneurs of Hikers Brew Coffee and Chasin’ Dreams Farm can do is create strong connections with their customers. And the most basic way to do that is by getting products into their hands. “Pretty much any shipment under 300 cases goes out via FedEx,” says Sydney. Zach had a similar view and states, “A lot of our bigger shipments we have always shipped with FedEx. It gets there faster, and we know it’s more reliable.” And having that level of certainty can only help the companies’ ongoing efforts to expand their base of loyal customers.
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