8 steps to drive traffic to your website and grow your business

Online banner ads and social media promotions are a surefire way to get traffic to your website. Use Google Ads to customize your digital advertising, so the right people see it. The price of online ads varies based on the platform and how far you want the promotion to reach, but you can get started on a small budget.

SEO determines how high you rank on search sites like Google and Bing. The higher your SEO, the more likely consumers are to come across your website. Improve your ranking and drive traffic to your website with an affordable—or free—plan through sites like Yoast and SEMrush. These platforms help enhance your SEO by implementing high performing keywords and meta descriptions on website pages and blog posts.

Add a blog section to your website and post informative articles about your industry and expertise that benefits your audience. Engaging and useful blog articles can attract traffic to your website and encourage readers to stick around to see what else your site has to offer.

When you Google a business or service in your local area, you’ll see a series of My Business listings at the top of Google search. A properly optimized listing helps you rank higher for consumers in your area and is an effective way to bring more traffic to your website. Create a free account with Google and fill in information related to your business, including:

• Your website link

• Contact details

• Hours

• Photos

• FAQs

Depending on your product and target audience, Facebook, Instagram, Twitter, Pinterest and LinkedIn are all excellent platforms to increase visitors to your site. Promote products and new blog content by sharing links with your followers. When you’re not sharing links, keep your followers engaged with updates about your business, conversation starters and occasional live streams with behind-the-scenes footage.

An email newsletter can help drive your current customer base to your website. Send emails alerting customers about sales, new products and new blog posts, and encourage readers to open the email with a compelling subject line. Stick to one or two emails a week—more than that seems spammy. To create a sleek newsletter template and organize your email list, consider a software option like Mailchimp or ConvertKit.

Once you’ve implemented a few methods to get traffic to your website, a platform like Google Analytics helps track what’s working and where you can make changes. Tracking your website’s analytics gives you important information like:

• Where your website traffic is coming from

• The busiest times for your website

• Audience demographics

These insights help identify which digital marketing strategies are working best, so you can focus extra attention on those areas.

When your printed materials are complete, you can have them sent directly to you or pick them up from your nearest FedEx Office.

Implement a few of these options into your marketing routine, and you’ll be bringing more traffic to your website in no time. Convert your traffic into leads with a prominently displayed call to action, attention-grabbing landing pages and lead capture forms. For the best online experience, optimize your site for mobile and desktop visitors. The FedEx Small Business Center has the tools you need to succeed at each step of your journey.