Mastering your business shipping strategy

Mastering your business shipping strategy

Mastering your business shipping strategy


Whether you're just starting to sell products or you’re increasing sales, creating a shipping strategy for your business is essential. It can help you save time and money, enhance the customer experience, and grow your business.

There are several factors to consider when you’re planning a smart shipping strategy for your approach. Explore resources based on what you’re shipping, your destination, shipping costs, the speed you need, and shipment frequency. If you’re shipping freight, that’s covered in this business shipping guide, too. You’ll also get tools and tips to help your customers easily manage their returns and deliveries.



How to create your small business shipping strategy:

Explore packaging options, create labels, and learn about special-care goods.

Calculate domestic and international shipping rates and compare services.

Find ways to ship envelopes and packages on your schedule and budget.

Find out more about dropping off packages and scheduling pickups.

Get to know our freight services, calculate rates, and find packaging.

Discover tracking and delivery tools and flexible returns solutions.




Explore packaging options, create labels, and learn about special-care goods.



Calculate domestic and international shipping rates and compare services.



Find ways to ship envelopes and packages on your schedule and budget.




Find out more about dropping off packages and scheduling pickups.



Get to know our freight services, calculate rates, and find packaging.



Discover tracking and delivery tools and flexible returns solutions.



Evaluate the product you're shipping

What you’re shipping matters—to you, your customers, and us. There’s more to consider than whether it goes in a box or an envelope. You want to protect your product, reduce costs, and ship more sustainably.

Depending on your product, you may need to stock up on cushioning. Packing supplies like peanuts and bubble mailers can help your shipment arrive undamaged. Efficiently packing your shipments also keeps your product safe on its journey. It can save you money, too. Have you heard of dim weight? It refers to the amount of space a package occupies in relation to its actual weight. By calculating dim weight, you can minimize extra space—and shipping costs.



It’s important to consider our free reusable packaging whenever possible. Making your small business shipping more sustainable is a win for the environment, you, and your customers. Reusable FedEx® packaging protects your product but uses only the necessary materials. It also makes returns easier. Your customer can ship a return to you in the same reusable packaging you sent them.

And remember, you don’t have to do it alone! Include this step in your shipping strategy to help you with the small business packing process:




Simply bring your items to our packing experts at many convenient locations. They can professionally package your products for you.





You can get your shipment tested by the FedEx Packaging Lab—it’s free with a FedEx account. Testing your packaging before you ship can help prevent damage.





Read real-world advice from a FedEx packaging engineer.



See some packaging options that protect your product and lessen your environmental impact.


Packaging and shipping special-care items

From perishables to breakables, some shipments need special treatment. When developing your shipping strategy, consider these helpful articles and videos on small business packaging for specialty items. Or choose the option that’s right for you:

I’m shipping breakables. Get six tips on packing breakables from our FedEx packaging experts
I’m shipping alcohol. Find out who is authorized to ship wine, beer, and spirits with FedEx. 
I’m shipping dangerous goods. Review dangerous goods guidelines, regulatory updates, resources, and documentation requirements. 
I’m shipping hazardous materials. See packaging and labeling guidelines to ship safely. 
I’m shipping perishables. Learn how to properly prep, pack, and ship perishables. And get some advice from a perishable shipping pro: a meat shipper. 
I’m shipping temperature-sensitive items.  Even slight shifts in temperature can be disastrous for certain products. Find temperature-controlled packaging and services for sensitive shipments. 
I’m shipping breakables. Get six tips on packing breakables from our FedEx packaging experts
I’m shipping alcohol. Find out who is authorized to ship wine, beer, and spirits with FedEx. 
I’m shipping dangerous goods. Review dangerous goods guidelines, regulatory updates, resources, and documentation requirements.
I’m shipping hazardous materials. See packaging and labeling guidelines to ship safely. 
I’m shipping perishables. Learn how to properly prep, pack, and ship perishables. And get some advice from a perishable shipping pro: a meat shipper. 
I’m shipping temperature-sensitive items.  Even slight shifts in temperature can be disastrous for certain products. Find temperature-controlled packaging and services for sensitive shipments. 
I’m shipping breakables. Get six tips on packing breakables from our FedEx packaging experts
I’m shipping alcohol. Find out who is authorized to ship wine, beer, and spirits with FedEx. 
I’m shipping dangerous goods. Review dangerous goods guidelines, regulatory updates, resources, and documentation requirements.
I’m shipping hazardous materials. See packaging and labeling guidelines to ship safely. 
I’m shipping perishables. Learn how to properly prep, pack, and ship perishables. And get some advice from a perishable shipping pro: a meat shipper. 
I’m shipping temperature-sensitive items.  Even slight shifts in temperature can be disastrous for certain products. Find temperature-controlled packaging and services for sensitive shipments. 

Watch a how-to video on protecting breakable shipments.



Learn how to pack, right now

No matter how often you use our small business shipping services, the How-to Hub is always a good resource. Find guides, tutorials, and other resources to help you pack, label, and ship.



Sign up for a free FedEx business account

Consider signing up for a free business account. It’s the easiest way to start getting discounts on small business shipping.

Consider signing up for a free business account. It’s the easiest way to start getting discounts on small business shipping.


Choose the shipping service based on the destination

You and your customers want a balance of shipping costs and delivery speed when shipping packages. Usually, the farther your shipment needs to go, the more you’ll pay to ship it—within the U.S. or internationally. Here are some considerations to think about when developing your shipping strategy and simplifying your shipping service selection.

Determine your shipping costs

To find the most cost-effective small business shipping service, calculate your shipping rate. Simply enter the details about your domestic or international shipment.

FedEx rates are calculated based on factors such as origin and destination ZIP codes, packaging, dimensions, and weight. Learn how we estimate domestic shipping rates and international shipping costs.



Maximize your shipping budget




Open a FedEx® business account to save on shipping and surcharges.





If you're shipping multiple packages from the same origin to the same destination, you may be able to save with FedEx multiweight pricing. This pricing option compares the total cost of sending multiple shipments versus treating all the packages as a single shipment. It then automatically applies the lower pricing.





Get rewarded for small business shipping. Sign up for FedEx Rewards to earn gift cards simply by shipping.



Choose a U.S. or international shipping service

If you’re shipping envelopes or packages within the U.S., you have several domestic delivery options. Shipping domestic freight? Get an overview of our freight services and packaging.

If you’re shipping envelopes or packages to another country, choose from these international delivery options. If you need international small business freight shipping services, explore rates, services, and packaging.


Tips to make international shipping easier

If growing your business globally is in your business strategy, you need to consider international shipping rates, schedules, and documents. But the small business shipping process doesn’t have to be complicated. Here are a few ways to simplify international shipping:




Understand the total landed cost.





Fill out any necessary documents online using FedEx® Global Trade Manager.





Familiarize yourself with FedEx international shipping resources.





Use the FedEx International Shipping Assist tool to be more efficient.





Learn how to enable Electronic Trade Documents (ETD).



Multiple small business shipping services, one place

Want to see our domestic and international shipping options in a single convenient location? Whether you’re shipping across town or across the world, compare popular shipping services.


Consider the urgency of your shipment

Sometimes you need it there now, while other times you’ve got days to spare. From same-day delivery to predictable flat-rate shipping, you’ve got options. See U.S. and international FedEx services for shipping envelopes, packages, and freight at the speed you need.

Let’s take a closer look at a couple of options: FedEx Express and FedEx Ground.




Let's say you're sending a contract that needs to be signed ASAP. If you go with FedEx Express, it could arrive as fast as the same day.





But next time, you planned ahead. You could ship a non-urgent package to another business with FedEx Ground. It's a low-cost shipping service that is faster to more locations than UPS Ground. 

Or you could choose FedEx Home Delivery to ship to a customer any day of the week. We offer Saturday and Sunday deliveries at no extra charge.

And depending on the origin and destination addresses, your FedEx Ground or FedEx Home Delivery shipment could get there in just one day.


Are you trying to grow a more sustainable business? You can use FedEx® Sustainability Insights to track your shipping emissions. Then, use the information to make more sustainable shipping choices. The more sustainable shipping service may be slower, but it's better for the environment.

Not sure what you want? Start by comparing cost versus speed to find the perfect balance for your business.


Easily create shipping labels

Once you’ve decided on the delivery speed, it’s time to create a shipping label. You can make, print, and manage shipping labels in different ways based on how often you ship. You can also download the FedEx® Mobile app to create shipping labels right from your phone. You can print them yourself or visit an eligible location and let us do it for you.


How shipment frequency factors into your shipping strategy

You've identified what you're shipping, where it's going, and what packaging to use. Now it's time to get your shipment to your customer. Consider how often you need small business shipping services.

If your business is just getting started, you could drop off packages at a retail location. It's free and convenient to drop off a package.

Choose from thousands of locations, including FedEx Office, Walgreens, Dollar General, and select grocery stores. Some are even open 24/7. Another around-the-clock option is a FedEx® Drop Box. You can drop off your FedEx Express, FedEx Ground, or FedEx Ground® Economy shipment. Drop boxes can accept packages up to
20" x 12" x 6".

Choose from thousands of locations, including FedEx Office, Walgreens, Dollar General, and select grocery stores. Some are even open 24/7. Another around-the-clock option is a FedEx® Drop Box. You can drop off your FedEx Express, FedEx Ground, or FedEx Ground® Economy shipment. Drop boxes can accept packages up to 20" x 12" x 6".

As your sales increase, your shipping volume and frequency will too. That's when scheduling a one-time pickup, automatic pickups, or recurring pickups makes sense. If you have a few packages that need to be picked up, schedule a one-time pickup online. If you ship regularly, but not every day, scheduling automatic pickups might be your best bet. If you need packages picked up often, schedule recurring pickups. Learn more about scheduling pickups and see prices.




Offer FedEx shipping at checkout

It's simple to integrate FedEx technology into your platform for a seamless customer experience. Compare software options that can save you time and money.


How to ship freight (bulky or large items)

Shipping something that’s over 150 lbs.? Consider air freight or less-than-truckload (LTL) services. You can compare your options by delivery date, destination, and special needs. Here are the basics:




Air freight offers day-definite delivery of U.S. or international shipments. Calculate air freight rates before you ship.





LTL freight shipping can be economical because it requires only a portion of the trailer space. Get started by entering your shipment details or getting freight quotes from multiple carriers.


There’s more to small business freight shipping than choosing a service. Freight can be transported on everything from a forklift to a truck, so the right packaging is important. Use our freight packing guide to help secure your shipment. If you’re shipping LTL or express freight, check out our durable flat-rate FedEx Freight boxes. They provide security and 360-degree protection.

If you want to learn more, check out our freight shipping tools. Find resources on freight shipping and get instructions for calculating costs.

Last-minute savings on small business freight shipping




For shipments under 250 lbs., save by using the FedEx® Great Rates Hotline. Get discounts on FedEx International Economy® Freight and FedEx International Priority® Freight shipments over 150 lbs.





For shipments over 250 lbs., use our MyQuote calculator for competitive last-minute rates. See all U.S.-outbound shipments that ship via FedEx International Economy Freight or FedEx International Priority Freight.



Get informed and grow your business

From digital marketing to sustainable business practices, we've got you covered. Get small business insights from experts and peers.


Support your customers with deliveries and returns

Coordinating small business shipping is only one part of the process. Empower your business and your customers with tracking and delivery tools. When you enable your customers to manage their own delivery experiences, they’ll know where their shipments are every step of the way. And you may get fewer calls about missing packages.

Give them more control over their deliveries with FedEx Delivery Manager®. Customers can track packages, get notifications, request to redirect packages, place vacation holds, and much more. It’s easy to integrate the free toolkit into your marketing to get started.

One of the big benefits of FedEx Delivery Manager is proactive notifications with photo proof of delivery. It provides peace of mind by showing customers that their packages have arrived. If a customer doesn’t have FedEx Delivery Manager, they can just enter a tracking number to use this feature. Download our marketing toolkit to share the benefits with your customers.

Don’t forget about your own tracking! Set your business up for success with a personalized advanced tracking dashboard. You’ll be able to track up to 20,000 shipments. You can also view estimated delivery windows to keep customers in the loop. There’s no one-size-fits-all tracking option for every business. So compare your tracking options to make an informed decision.



Running your own business doesn't leave much time for sitting still. But it’s easy to handle shipping and tracking on the go with the FedEx Mobile app. You and your customers can track packages, create shipping labels, virtually sign for shipments, and more. You can also use FedEx Delivery Manager on the FedEx Mobile app for an even better shipping experience.

Create a positive returns experience

No matter how great your product is, returns are a part of doing business. Use our returns tips and tools to improve customer service, build loyalty, and strengthen your shipping process.

One of the easiest ways to keep customers coming back is by offering them flexible solutions. When you provide them with thousands of drop off locations, they can ship returns from retail locations they may already visit.

It’s also a good idea to give customers different return label options. Some customers have a printer at home and don’t mind printing a label. Others prefer that you send them a QR code that they can take to a FedEx location to print. Even if your customer doesn’t have a box, there’s a way to make shipping their return easy. Explore your options for creating returns labels for your customers.

It can also help to get advice from experts and peers. Read articles on international returns, updating returns policies, and more. They’ll help you support customers throughout the returns process—and beyond.

See returns strategies in action

Ship products and returns more sustainably

Watch how our reusable packaging combines flexibility and sustainability.


Returns made oh-so-easy

Check out how we help you make returns a breeze for customers.



We're all in for your small business

From inventory and fulfillment advice to launching your online store, we’re here to help. Be sure to visit our Small Business Center each month to keep up with the latest advice, updates, and tools.  

Whether you have a question or want some advice, get sales support on your schedule. Book a call when it works for you.