Digital marketing insights for small business

Free advertising strategies for small business

What business can say no to free advertising? Here are some ideas to get you started before you start investing the big bucks.

Read article

Tips for digital marketing

Get insights on digital marketing from FedEx Small Business Grant winners. They touch on social media, analytics, and how to create good content.

read article

Seven tips for peak planning

Get advice from FedEx Small Business Grant winners on how they make the most of their peak season.

read article

Free online marketing tools every entrepreneur should know

Here's a round-up of must-have tools to help run your business marketing faster and more efficiently (bonus, they're all free!).

read article

Graphic design ideas to perfect your business branding

Strong branding is the key to success. Make a splash and keep your brand cohesive with clever graphic design ideas.

read article

Intro to content marketing for small business

An introductory look at content marketing, covering what is it, its benefits and how to get started for your business.

How to tell your brand story

Liz Powers, co-founder of ArtLifting, shares why it's important to tell your brand story and how to craft a compelling story.

read article

Make shop small work year-round

Get four tips from HeidiJHale Designs on how they promote and grow their business utilizing the shop small movement.

read article

How to create a marketing budget plan

Wondering how to do a marketing budget? FedEx Office has the tools and insights to help you create the perfect marketing budget for a small business.

read article

How to design a successful shipping policy for an online store

What is a shipping policy, and do you need one? Learn about the importance of a good shipping disclaimer and how to create a shipping policy for your

Read article

How to drive more traffic to your website

Today, it's often easier to drive customers to your website to browse options, make an appointment or place an order for pickup or delivery.

read article

How to get Google reviews in seven steps

Positive Google reviews can build customer trust and also help your business show up in local search results. Here’s seven steps to good reviews.

Read article

Small Business Saturday marketing ideas for business owners

For some, Small Business Saturday can be more important than Black Friday. Get creative ideas to market your business in preparation for the big day.

Improve your paid social media and SEM strategy to reach your audience

Get tips to build and improve your social media strategy for reaching your target audience.

read article

New product launch strategy: How to market for your small business

To run a small business, you need to know how to get people to buy your product. Follow these tips to create a successful new product launch strategy.

read article

Setting brand guidelines to get your business off the ground

Guidelines are the backbone to strong brands. Make sure potential customers know what your company is all about with consistent business branding.

read article

How to determine how much to spend on advertising

How much does advertising cost each year? Set your budget and decide the best use of marketing dollars for your small business.

read article

Creating a content strategy that helps you connect with your customers

"Waterlust shares their businesses insights and advice on creating an effective content marketing strategy, especially amid COVID-19."

Turn your passion into a brand

Ebun Olaloye, owner of Live Breathe Futbol, shares his key insights on launching a passion brand.

read article

Use social media to boost sales

Get tips for building a social media strategy and boosting your small business peak season success.

read article