So, what should entrepreneurs know about perishable shipping before taking their own products online? 

Here are Danny’s top five tips:

1. Factor “time in transit” into shipping costs

Examine multiple options for transit time and conduct a cost analysis before settling. Surveying the total costs will help make an informed decision.

2. Be strategic with box size

Start by finding a container that fits your six most popular products. Whatever you can replicate to reduce packaging inventory is the best approach.

3. Maintain customer communication

Getting your perishable product to your customer’s front door is one thing. Making sure they get that product inside the house is another. You have to continually communicate with your buyers so they know when to expect the delivery.

4. Test your products and packaging

Cutting corners today could come at a very high price down the road. Take time to test your products and packaging before you offer them online. It’s important to adjust your packaging for different parts of the country and seasons, so products arrive intact and at the correct temperature.

5. Learn all you can before you begin

Educate yourself, ask questions, and learn all you can about the challenges of shipping perishables. Don’t expect to get everything right on the first try. There is a lot to be learned from experimenting with different packages and packing materials. FedEx has a number of resources online that can help you find the right fit for shipping your temperature-sensitive products.

To find out more about mastering perishable packaging and shipping, visit the Perishable Shipping Center.