Hot tips for marketing your business this summer
Hot tips for marketing your business this summer
For FASCs, summer is usually much more manageable than the rest of the year in terms of package volume. So it’s the perfect season to put a little extra time into your marketing. Check out these strategies for making a splash this season.
Be their go-to for summer shipments
Mother’s Day. Father’s Day. Weddings. Graduations. The common denominator? Gifts that need to be delivered on time. Remind customers you’re there to meet their shipping needs. And spread the message in a variety of ways, like in-store signage, email, and social media. Emphasize that you can handle next-day delivery if they’re in a time crunch. And don’t forget to tell them they can get free FedEx Express® packaging for those time-sensitive shipments.
Freshen up your social feeds with summer-themed posts
Don’t worry, you don’t have to start from scratch! Free assets are at your fingertips on FASCnet. Just log in, click Marketing Toolbox in the left navigation page, and click Social Media Tools to find two helpful resources:
The 12-month Social Content Topic Calendar gives you content for each month. Click a specific day to get ready-to-use text and images. Or use these dates as inspiration and create your own original posts.
The social media infographic gives you best practices at a glance, from creating your profile to setting your goals to posting for the highest engagement possible.
Get even more tips on using social media to boost sales.
Create content that helps your customers—and builds loyalty
Content marketing is all about engaging with customers and prospects. It should be relevant and useful, not overly promotional. Content can be anything from social posts and emails to infographics and videos and more.
Start by brainstorming types of content that might be useful for your customers, like a how-to-pack video.
A list of common shipping mistakes and how to avoid them. Or even something fun like a social post with photos of unusual items you’ve shipped. The bottom line? Make it interesting and helpful. Read our content marketing strategy guide for more tips and tactics.
Send a seasonal email to your distribution list
Spread the word about FedEx Delivery Manager®—just in time for vacation season. Let your customers know they can have more control over their packages, even when they’re out of town. They can get notifications, request a vacation hold, or allow someone else to pick up their packages. And the best news of all? You don’t even have to write the email.
Log in to FASCnet and click Marketing Toolbox, then Email Marketing. Choose the FedEx Delivery Manager (Vacation Theme) email. Then copy and paste your text and download the image if you want to use it, and you’re all set.
Grow your online footprint with Google reviews
Did you know? According to BrightLocal, 87% of consumers use Google to evaluate local businesses. And one of the first things potential customers see when they search for your business is the Google reviews others have left for you. It’s time to up your Google game! Start with our step-by-step guide on how to get more Google reviews. It walks you through who, when, and where to ask, plus tips on responding to reviews.
| Summer tip: If your operating hours change based on the season, be sure to update them on FASCnet. Your Google business profile will automatically update to match, so customers know when you’ll be open. |
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Kick your summer season off right by putting some of these tips into action. And read more articles for businesses like yours.