FedEx courier in front of a woman who just received a delivery.

Quality Driven Management

Quality Driven Management

Quality Driven Management

About Quality Driven Management


Delivering on our promise to customers

“I will make every FedEx experience outstanding.” That’s the Purple Promise: our pledge to customers and each other that sets the bar for excellence.

We deliver on this commitment through Quality Driven Management, or QDM, an innovative quality system developed by FedEx.

See what QDM means to us.


QDM in action

From company leaders to the front line, FedEx team members use QDM to solve everyday challenges and take innovative ideas from concept to launch. QDM provides:

  • A consistent way to take action on business and customer priorities
  • Frameworks for problem-solving and innovation
  • A roadmap for how to collaborate

Because QDM is so flexible, it can help businesses of all sizes and industries, entrepreneurs, and even individuals. In fact, we've created a free toolkit to put QDM to work for you!




The bedrock of QDM: Our Principles

Want help boosting performance, engaging your employees or improving customer experiences — or all three? Then tap into the power of QDM.

Start by learning our six QDM Principles, which can help create a mindset for success.


Featured stories

Woman on laptop and mobile phone.
Woman on laptop and mobile phone.
Woman on laptop and mobile phone.



En route to efficiency

Optimizing delivery for e-commerce surges


Man looking at a mobile phone while walking.
Man looking at a mobile phone while walking.
Man looking at a mobile phone while walking.



Fast track to quality

Rapidly developing a next-gen sales app


FedEx plane flying in the sky.
FedEx plane flying in the sky.
FedEx plane flying in the sky.



Quality takes wing

Rethinking how we use plane cargo space