Put simply, digital transformation is about using digital tools to simplify various activities within the business, in order to improve productivity, increase efficiency and add value.

The chances are, you probably already run some digital processes within your business – whether that’s an e-commerce facility or a customer-relationship management (CRM) system. And many workplace activities have become digital out of necessity during the pandemic – such as meetings and staff communication.

As the costs of cloud-based digital tools have come down, SMBs (Small and Medium Businesses) are better able to access technology that can help them scale and increase their offering. According to a 2019 survey, 85% of all cloud-based app investments are by SMBs.³

If you’re planning to bring more digital technology into your business, here are five steps to help you get started.

Perhaps you want to spot sales opportunities that you might currently be missing. Or maybe you want to reduce errors made in order fulfilment. Either way, begin by identifying your business objectives for digital transformation.

Then, spend some time looking at your current business processes and data management. Where have you already adopted digital tools within the business? Do those tools have additional functions that you’re not currently using? Think about your business’s long-term objectives and what will help you get there.

A recent survey by Microsoft and KPMG found that just 8% of buyers are happy with the customer experience they receive.³ Digital tools can allow businesses to enhance this, so think about the different ways your customers interact with your business – from marketing emails to delivery updates. How can these be improved?

Once you’ve reviewed your existing processes, you should have a clear idea of what steps you need to take to make improvements. So, make a plan of action, with realistic goals. Don’t try to change everything at once.

Instead, prioritise which steps should be made first, and create a roadmap for your transformation. Each step in the roadmap should have a clear strategic objective; make sure to meet that objective before moving on to the next step.

The success of any digital transformation initiative hinges on the people involved in executing it. Ensure your team is fully engaged in the process, and that it contains the relevant experience that you’ll need.

It can also be a good idea to allow people to share any concerns, ask questions or contribute ideas – you may find valuable perspectives on where there are potential gains to be made in the business.

Operating multiple software systems can cause a range of complications, ranging from compatibility problems to higher costs and greater maintenance needs.

Instead, try to find solutions that integrate well with each other and with any existing systems you have. It’s also worth thinking about your future business needs, and whether the solutions you select now are scalable and able to adapt to your longer-term plans.