Meet the believers: Poilâne®

Poilâne bakery has been serving bread lovers since 1932, when its first shop was opened in Paris by founder Pierre Poilâne. More recently, under the watch of his granddaughter and current president Apollonia Poilâne, it has opened several other shops, a café and launched its own website.

A key goal for Poilâne is to create a bread that lasts longer, so that customers have more opportunities to enjoy it together with their loved ones. “Bread links people. I love the bond it creates when people share it,” says Apollonia. The signature bread is the ‘miche Poilâne®’, a large round sourdough bread marked with a ‘P’.

Because Poilâne creates premium bakery products, its customers have high expectations when it comes to service. The bread also needs to arrive in good time to retain its freshness. This means fast delivery is essential, particularly when the products are being ordered in the U.S. and Asia. The U.S. is an especially important market for Apollonia, as this is where she is currently looking to boost awareness of the brand.

Poilâne and FedEx have a long and successful history of working together. Using a mix of delivery services, Poilâne ensures its bread reaches customers across France, Europe and the world with time-definite delivery. For shipments to the U.S. and Asia, Poilâne uses FedEx’s International Priority® service, while for shipments within France it relies on TNT’s domestic service.*

Poilâne also receives support from the wider FedEx team. This includes help completing the documents required for international shipping, and strategic guidance on how to meet its business goals.

With customers across the globe receiving their bread deliveries quickly, Poilâne can feel confident in its ability to boost its profile in the U.S. while serving online customers worldwide.

As Geneviève Brière, Poilâne’s communications director explains, “Through the magic of Poilâne and FedEx together, our bread will arrive on the table of foodies in America or elsewhere, at the click of a button.”