If you plan on expanding your business into Europe, make Germany your first port of call. With a booming economy and high spending power, Germany offers an excellent opportunity for starting a business. A strategic gateway to the entire continent, it provides a unique chance to access a vast market. Don't hesitate to tap into this goldmine—start your expansion plans now!

Germany's central location and access to nine neighboring countries and two major seas make it an ideal gateway to the European market. It has a strategic advantage that no other country can match.

Cities like Berlin, Munich, and Frankfurt offer world-class infrastructure, friendly business culture, and highly skilled resources for business growth —making Germany the perfect launchpad for expanding into Europe.

German consumers are brand loyal, but also are open to new, high-quality brands³. Social media presence is vital, as they use it for product research. If given a choice, they prefer to buy eco-friendly, second-hand goods.

Mobile e-commerce is essential to reach and engage them as:

• 82% own smartphones
• 66% buy from them⁴

Understanding their purchasing behavior will help your brand capture their hearts and wallets.

Free trade agreements between the European Union (EU) and ASEAN⁵ have made it easier for doing business in Germany. 

These agreements simplify trade, reduce costs, open new markets, and create a stable trading environment. They pave the way for businesses like yours to invest and grow in Germany.

Shipping from to Germany is a great opportunity. Before starting a business, you must know the requirements, laws, and procedures.

For example, submitting VAT refund applications in German can be challenging, but don't worry. Specialized services like Marosa or Avalara can help you navigate the process and overcome language barriers.

To save yourself from stress, prepare in advance. Read more.

With FedEx by your side, reaching your German consumers gets easier. We’ll get your shipment of up to 68 kg to Germany in:

• 2-4 business days* with FedEx International Priority^®
• 4-6 business days* with FedEx International Economy^®

We’re all set and ready to help you extend your reach and grow your business in Germany, and beyond

*Services and transit times may differ based on origin and destination. Visit fedex.com for the full details.

For your business to expand into Europe, Germany is definitely the place to be.