e-commerce on computer

Optimize Shipping & Delivery Notifications

Optimize Shipping & Delivery Notifications

Optimize Shipping & Delivery Notifications


We’ll provide you with guidance on how to activate FedEx shipping and delivery notifications alongside your own notifications to customers.



We’ll provide you with guidance on how to activate FedEx shipping and delivery notifications alongside your own notifications to customers.

E-commerce Platform Notifications

Your brand's presence doesn't start and stop with your online store. Shipping and delivery notifications are another avenue that can help you stay connected to your customers and keep them informed.

Why are shipping notifications important?

Since the perfect e-commerce journey includes a polished delivery experience, it’s important to support your customers by providing up-to-date status notifications.

To learn more, check out the Email Customization section on our Choose an E-commerce Platform page.


woman shipping with FedEx
woman shipping with FedEx
woman shipping with FedEx

Email Layout Considerations

Whether you’re using an e-commerce platform, service, or customized option to send shipping and delivery notifications to your customers, here are some best practices to keep in mind.

Order Shipped Example
Order Shipped Example
Order Shipped Example
track print icon
track print icon
track print icon

Descriptive Subject Line

Use clear and informative language in your subject line to capture your customers' attention in emails (e.g., "Today is the day, your order has shipped!").


track icon
track icon
track icon

Shipping Notification Details

Include the billing and delivery address, shipping method, estimated delivery date & time, tracking number, and tracking link to the courier’s website/app (e.g., fedex.ca/tracking) right at the top of your email.


shopping cart icon
shopping cart icon
shopping cart icon

Simplified Order Summary

Include the order number, sizes, quantities of products purchased, and images as a helpful reference for customers and to get them excited about what they’ve ordered.


delay icon
delay icon
delay icon

Be Upfront About Potential Delays

Let your customers know whether your store requires additional time to prepare the item for shipping, or if there will be delays due to COVID-19 or holidays.


returns icon
returns icon
returns icon

Returns Policy

Provide brief details on your return policy and/or a link to it, if applicable for the order. You can read more about best practices here.




check mark icon
check mark icon
check mark icon

Stay On Brand

Stay on brand with your content in terms of tone and messaging. If possible, ensure the design reflects your brand’s style as well (e.g., font, colours, etc.).


mobile phone icon
mobile phone icon
mobile phone icon

Mobile-Friendly Layout

Use a single-column design to ensure that your emails are easy to read and responsive on all devices and screen sizes.



customer service icon
customer service icon
customer service icon

Include Shipping Support

Rather than including the courier’s 1-800 number, encourage customers to visit the self-serve section of the courier’s website if they have questions. For FedEx, the Manage My Deliveries section on the website provides your recipients with last-mile solutions, and Mobile Tracking Tools helps them set up proactive notifications to improve their experience.



Additional Tips

  • Only send shipping notifications once a shipping label is created or or your courier has provided a shipment status update. This will help ensure that the information included in your emails is accurate to prevent customer frustration.
  • If your team is familiar with HTML and CSS, look for platforms/services that allow you to overwrite this code to further customize your emails.

FedEx shipping label
FedEx shipping label
FedEx shipping label

Support Your Customers


Fine-tune your E-commerce strategy