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About FedEx
FedEx Archives: 2003 Press Releases
FedEx and the NFL Extend Air and Ground Sponsorship; FedEx renews multi-year deal with the National Football LeagueMEMPHIS, Tenn.--(BUSINESS WIRE)--Sept. 4, 2003--FedEx Corp. (NYSE: FDX), the world's premier global provider of transportation, logistics and supply-chain management services, has renewed its sponsorship of the National Football League (NFL) through 2006. As part of this sponsorship, FedEx will remain the exclusive "Official Delivery Service Sponsor" of the NFL, Super Bowl and Pro Bowl. In addition, FedEx will significantly enhance its industry-acclaimed FedEx Air & Ground promotional platform through the creation of a new season-long campaign that honors the NFL's top quarterbacks and running backs on a weekly basis through a fan voting program. Each week of the regular season, fans will be asked who the top performers were "on the ground" and "through the air." Fans can participate by voting weekly in this FedEx Air & Ground promotion on nfl.com. This campaign culminates at the Super Bowl, where the NFL's top quarterback and running back will be given the FedEx Air & FedEx Ground awards. FedEx will promote this campaign through an integrated campaign that leverages nfl.com, USA Today, television, FedEx World Service Centers, direct mail and more. "The NFL has proven to be a great promotional vehicle to help us communicate our total transportation solutions to a key audience," said Brian Philips, FedEx vice president of U.S. Marketing. "It is through relationships with premier sports properties like the NFL that we are able to interact with our customers on a very personal level." "The NFL aligns with strategic partners who are industry leaders," said John Collins, NFL senior vice president of Marketing and Sales. "FedEx sets the standard for reliability and service in the transportation industry, and is one of the most admired brands in the world. This alliance has proven to be very strong for the NFL and FedEx, and we look forward to building on this success during the next three years." The NFL is another powerhouse in the FedEx portfolio of corporate sponsorships. The company also sponsors:
About FedEx Corp. With annual revenues of $22 billion, FedEx Corp. is the premier global provider of transportation, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, the largest U.S. provider of regional less-than-truckload freight services; FedEx Custom Critical, North America's largest provider of expedited time-critical shipments; and FedEx Trade Networks, North America's largest customs broker and a provider of international freight forwarding and trade facilitation services. FedEx ranked highest in the J. D. Power and Associates 2002 Small Package Delivery Service Business Customer Satisfaction Study(SM) in the categories of air, ground and international delivery services. NOTE TO EDITORS: Press releases and additional information about FedEx Corp. and its operating companies can be found on the World Wide Web at http://www.fedex.com. --30--JB/na*
CONTACT: FedEx Corp., Memphis
Media Relations: Howard Clabo, 901-434-7786
or
National Football League
Brian McCarthy, 212-450-2069
KEYWORD: TENNESSEE
INDUSTRY KEYWORD: ADVERTISING/MARKETING TRANSPORTATION AIRLINES
SPORTS
SOURCE: FedEx Corp.
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