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About FedEx
FedEx Archives: 2003 Press Releases
FedEx Companies Star in New Advertising Campaign; Ads reinforce reliability, peace of mind: ``Relax, it's FedEx''MEMPHIS, Tenn.--(BUSINESS WIRE)--Sept. 4, 2003--"Relax, it's FedEx,"(sm) the new broadcast advertising campaign for FedEx Corp. (NYSE:FDX), will launch tonight during the season-opening telecast of ABC's "Monday Night Football." The fresh FedEx advertising campaign tells how each of the FedEx family of companies delivers reliability and peace of mind to customers, no matter what their need. The ad that will air tonight is the first of a series that includes eight, 30-second spots featuring the tagline, "Relax, it's FedEx," and highlights the broad portfolio of air, ground, freight and international shipping solutions offered by FedEx. It is the first time that FedEx has highlighted services such as FedEx Freight(R) and FedEx Home Delivery(R) in a broadcast campaign. Also unique to this year's launch is:
"'Relax, it's FedEx' has evolved from our previous advertising, but remains true to both the humorous tone and core message that the FedEx brand represents -- peace of mind," said Brian Philips, FedEx vice president of U.S. Marketing. "Most importantly this campaign represents a major step in telling the full FedEx story with broadcast spots that feature not only our FedEx Express(R) and FedEx Ground(R) units, but also the first spots for FedEx Freight and FedEx Home Delivery." The ads, created by BBDO New York, show how FedEx solves problems for businesses, both large and small, using the full range of FedEx(R) air, ground, freight and international delivery services. The "Relax, it's FedEx" campaign continues the rich advertising heritage and reputation as a marketing leader that FedEx has earned. Beginning with ground-breaking creative work produced almost 30 years ago, FedEx has continued to drive the core message of its business - delivering peace of mind to its customers - through entertaining sketches of humorous office situations and caricatures of the business world. BBDO New York has been the lead advertising agency for FedEx for 14 years. BBDO Worldwide is the third leading global agency network with 302 offices in 77 countries. In 2002, Ad Age named BBDO Worldwide "Global Agency of the Year" for an unprecedented second year in a row. It was also named "Global Agency of the Year" by Adweek magazine, making BBDO the only agency to receive the top honor from every leading industry publications in the same year. About FedEx With annual revenues of $22 billion, FedEx Corp. is the premier global provider of transportation, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, the largest U.S. provider of regional less-than-truckload freight services; FedEx Custom Critical, North America's largest provider of expedited time-critical shipments; and FedEx Trade Networks, North America's largest customs broker and a provider of international freight forwarding and trade facilitation services. FedEx ranked highest in the J. D. Power and Associates 2002 Small Package Delivery Service Business Customer Satisfaction Study(SM) in the categories of air, ground and international delivery services. Note to editors: Screen grabs and DVD copies of the new ad campaign are available upon request. --30--SH/na*
CONTACT: FedEx Corp., Memphis
Howard Clabo, 901-434-7786
howard.clabo@fedex.com
KEYWORD: TENNESSEE
INDUSTRY KEYWORD: ADVERTISING/MARKETING TRANSPORTATION AIRLINES
SPORTS PRODUCT
SOURCE: FedEx Corp.
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