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About FedEx
FedEx Archives: 2003 Press Releases
PGA TOUR, FedEx Unveil Integrated Media Promotional Plan; Reliability Theme, Instructional Platform Are Centerpieces for TV, Internet CampaignPONTE VEDRA BEACH, Fla. & MEMPHIS, Tenn.--(BUSINESS WIRE)--Aug. 4, 2003--FedEx Corporation (NYSE:FDX) and the PGA TOUR announced today a comprehensive multi-channel campaign that will promote the legendary reliability of FedEx with the tagline FedEx, The Most Reliable Player in the Game. The campaign will focus on the theme of reliability and will leverage a full range of media including TOUR television, PGATOUR.COM, broadcast advertising and sponsorship of a season highlights special on NBC-TV. FedEx is the "Official Shipping Company of the PGA TOUR." The new campaign, developed by FedEx and the TOUR, focuses on the reliability needed to succeed in their respective businesses: A TOUR player needs a reliable swing that can hold up under pressure, while FedEx sets the standard for reliable shipping solutions in the business world. The theme will be highlighted on various TOUR mediums:
"FedEx has worked with the PGA TOUR to develop a comprehensive marketing program to maximize our relationship and create a clear connection to the FedEx brand," said Brian Philips, FedEx Corporate Services vice president of U.S. Marketing. "Who better to compliment the extraordinary reliability of the world's top golfers than FedEx?" "This is one of the most integrated programs that has been developed with a corporate marketing sponsor utilizing the TOUR's various media resources," said Tom Wade, Chief Marketing Officer of the PGA TOUR. "We are excited about the exposure and value it will provide FedEx this year, and see this as a creative model for what we can offer our corporate sponsors as we move forward." The title sponsor of the FedEx St. Jude Classic in Memphis, TN, since 1986, FedEx entered a four-year corporate sponsorship agreement with the TOUR last year. About FedEx With annual revenues of $22 billion, FedEx Corp. is the premier global provider of transportation, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, the largest U.S. provider of regional less-than-truckload freight services; FedEx Custom Critical, North America's largest provider of expedited time-critical shipments; and FedEx Trade Networks, North America's largest customs broker and a provider of international freight forwarding and trade facilitation services. FedEx ranked highest in the J. D. Power and Associates 2002 Small Package Delivery Service Business Customer Satisfaction Study(SM) in the categories of air, ground and international delivery services. About the PGA TOUR The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide significant competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world. Approximately 120 events are being contested on the three Tours in 2003, for more than $290 million in prize money. In addition to providing competitive opportunities for its membership, TOUR events also generate significant sums of money for charity. TOUR events have raised nearly $700 million for charity since 1938, the first year such records were kept. The PGA TOUR's Web site address is www.pgatour.com --30--DH/na*
CONTACT: PGA TOUR
Chris Smith, 904-273-3379
or
FedEx Corporation
Howard Clabo, 901-434-7786
http://www.fedex.com
KEYWORD: TENNESSEE FLORIDA
INDUSTRY KEYWORD: TRANSPORTATION AIRLINES SPORTS MARKETING
AGREEMENTS
SOURCE: FedEx Corporation
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