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FedEx Archives: 2001 Press Releases


( BW)(CA-VIKING-FREIGHT)(FDX) Viking Freight Promotes Keith E. Lovetro to Senior Vice President John J. Green Named Director of Marketing Communications & Product Development


    Business Editors

    SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 29, 2001--Viking Freight Inc., the leading LTL (less-than-truckload) carrier providing Western regional transportation service and a subsidiary of FedEx Corp. (NYSE:FDX), has promoted Keith E. Lovetro to the role of senior vice president. Reporting directly to President & CEO Tilton G. Gore, Lovetro is responsible for Viking's marketing and regional sales functions and also plays a leadership role in finance, operations, IT and human resources.
    "Keith's strategic leadership and insight over the years have been invaluable to Viking in maintaining our leadership position in Western regional LTL service," said Gore. "Under his guidance and direction, Viking has remained committed to continuously improving service excellence and our Easy-To-Do-Business-With focus."
    Lovetro joined Viking Freight in 1994 as director of marketing for the former Roadway Regional Group. He was promoted to director of customer service for Viking in 1996 and director of customer service & inside sales in 1997 before being elevated to vice president of marketing in 1998. Prior to joining Viking, Lovetro held management roles at Emery Worldwide and CF Airfreight. He earned his MBA from the University of Santa Clara and his bachelor's degree from the University of California Davis.
    In addition to Lovetro's promotion, Viking also named John J. Green as director of marketing communications & product development. He will lead the company's product management, marketing communications and public relations functions and play an integral role in product development and overall marketing strategy implementation. He reports directly to Lovetro.
    Formerly regional vice president, marketing & sales with Burns International Security Services, Green also spent nine years with Consolidated Freightways in a number of operations and marketing management roles, including account manager and marketing manager. He holds a bachelor's degree in business administration from Auburn University with a concentration in marketing and logistics, and an MBA from Georgia State University.
    "John's firsthand knowledge of transportation operations, sales and marketing will be a tremendous asset to Viking," said Lovetro.

    Viking Freight Inc. and its sister operating company, American Freightways Inc., comprise FedEx Freight, a $1.9 billion leader in regional freight service and a member of the FedEx family of companies. Founded in 1966, Viking is headquartered in San Jose, Calif. and has approximately 5,000 employees. Viking provides services through a comprehensive network of 66 service centers in the eleven Western states, including Alaska and Hawaii. Known for its EZTDBW(R) (Easy-To-Do-Business-With) customer orientation, Viking is also consistently recognized for its industry-leading on-time delivery performance record. In 1999 the company's commitment to safety was honored with the American Trucking Associations' President's Trophy for its safety record. In addition to reliability and convenient e-commerce services, Viking offers shippers value-added services such as cross-border shipping to Canada and Mexico. More information about Viking can be found at www.vikingfreight.com.
    With annual revenues of $20 billion, FedEx Corp. (NYSE:FDX) is the premier global provider of transportation, e-commerce and supply-chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the world's largest provider of expedited, time-critical shipments; and FedEx Trade Networks, a provider of customs brokerage, consulting, information technology and trade facilitation solutions.

    NOTE TO EDITORS: FedEx Corp. press releases are available on the World Wide Web at www.fedex.com.
    Photos of Mr. Lovetro and Mr. Green are available upon request.
    EZTDBW(R) is a registered trademark of Viking Freight Inc.

    --30--jb/sf*

    CONTACT: FedEx Freight
             Kathy Keller, 408/323-4238
             kathy.keller@fedex.com
              or
             Just Marketing
             Jean E. McClymonds, 831/438-4800 ext. 2
             justmktng@aol.com

    KEYWORD: CALIFORNIA
    INDUSTRY KEYWORD: TRANSPORTATION MANAGEMENT CHANGES
    SOURCE: FedEx Freight

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