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About FedEx
FedEx Archives: 2001 Press Releases
( BW)(TN-FEDEX)(FDX) FedEx Launches New Advertising Campaign; Ads Remind Customers That FedEx Offers Solutions for All Shipping Needs
NOTE TO MEDIA: Photos are available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com MEMPHIS, Tenn.--(BUSINESS WIRE)--Oct. 15, 2001--An all-new advertising campaign by FedEx Corp. (NYSE:FDX), the world's premier global provider of transportation services, launches today on network and cable television. Five 30-second spots with the tagline, "Don't worry. There's a FedEx for that,"(SM) will highlight the broad portfolio of shipping solutions offered by FedEx. Created by BBDO New York, the campaign theme is consistent with each ad and features the same, two small-business employees bantering about an office situation. In each story, they describe how FedEx was used in a wide variety of business situations that demonstrate the extensive service offerings of the FedEx family of companies. The ads feature the offbeat humor that has made FedEx ads memorable while targeting today's small- and medium-sized businesses. Services and customer convenience features highlighted in the creative executions include FedEx Ground, FedEx Express, international service to more than 210 countries, the unmatched shipping and tracking capabilities of fedex.com and the extensive FedEx Express retail and drop box network. "This advertising campaign, geared toward small- and medium-sized businesses, retains the flavor of past FedEx campaigns while going in a unique creative direction," said Brian Philips, FedEx vice president of U.S. Marketing. "The ads allows us to highlight the broad portfolio of services offered by FedEx while providing a consistent, memorable theme." The acclaimed director Joe Pytka directed the FedEx campaign. Pytka has directed many award winning advertising spots for IBM, Pepsi, Nike, HBO and others as well as the feature film Space Jam starring Michael Jordan. He is the recipient of numerous awards including Emmys, Clios, Cannes, Lions and One Show trophies. Demonstrating FedEx's reach and reliability by sketching entertaining caricatures of the business world has been the strategy of some of the company's best-known ad campaigns, including the Effie Award-winning "Absolutely, Positively Overnight" ads (1978-83), "It's not Just a Package, It's Your Business" (1987-88), "Our Most Important Package is Yours" (1991-94), "Absolutely, Positively Anytime" (1995), "The Way the World Works," (1996 - 1998), the Emmy nominated "Be Absolutely Sure," (1998 - 2000), "This is a Job for FedEx," (2001). BBDO New York has been the advertising agency of record for FedEx for 12 years. It is the flagship office of BBDO Worldwide, the third largest global agency network with 323 offices in 76 countries and annual billings of more than $14.9 billion. About FedEx With annual revenues of $20 billion, FedEx Corp. is the premier global provider of transportation, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the world's largest provider of expedited time-critical shipments; and FedEx Trade Networks, a provider of customs brokerage, consulting, information technology and trade facilitation solutions. NOTE TO EDITORS: FedEx press releases are available on the World Wide Web at http://www.fedex.com/us/about/news/.
--30--CM/na*
CONTACT: FedEx Corp., Memphis
Carla Boyd Richards, 949/248-2406
cbrichards@fedex.com
KEYWORD: NEW YORK TENNESSEE
INDUSTRY KEYWORD: ADVERTISING/MARKETING AIRLINES TRANSPORTATION
PHOTO PHOTOWIRE
SOURCE: FedEx Corp.
PHOTO: bb8 bb8a
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