Small businesses putting
the care in healthcare
Small businesses putting
the care in healthcare
Small businesses putting
the care in healthcare
With $44 billion raised for health innovation in 2021, next-gen solutions such as virtual healthcare, telemedicine, and remote patient monitoring are becoming more and more of a priority. What’s more, there’s a notable shift toward a more holistic approach to health and a greater focus on both mental and physical well-being. Who are the people leading this change? We spoke with two winners of the 2022 FedEx® Small Business Grant program to learn more about how their small steps are making a big difference in the healthcare industry.
Finding joy
Trish Ringley has been in love with newborn intensive care since her first job as a newborn intensive care unit (NICU) nurse. After years of listening to the struggles of many families, she developed a deeper understanding of their unique challenges and needs. “It takes time to build that level of comfort where you can be vulnerable with the parents and let them share how hard it is,” Trish explains. She knew what NICU families were going through—they were being pushed to the sidelines, overwhelmed with information and statistics, and riddled with the fear that comes with not knowing what the future holds for their baby.
Trish recalls daydreaming about ways to ease these parents’ pain and brainstorming the types of products that could give them support at such a critical moment in their family’s journey. “I wanted to use my expertise to see if I could do more to help families not just locally, but through the internet,” Trish says.
It wasn’t long before Trish started designing actual products, which in turn became the foundation of Every Tiny Thing—a business that’s dedicated to empowering NICU families to find hope and positivity during an otherwise lonely and nightmarish time.
Most of the tools and resources available to NICU parents at the start of her venture weren’t very refined because they were mostly donated by volunteers who didn’t have dedicated resources. Trish remembers watching other families receive gifts from department store chains and baby wish lists, and how all she wanted was to make NICU parents feel just as normal and cared for.
“They deserve to have something as nice as every other family, but that wasn’t available, so I decided to make it,” Trish explains.
… in the tiny things
Trish believes Every Tiny Thing’s products can help soothe some of the isolation and hopelessness that’s so commonly felt by NICU parents. One product that aims to empower these families is Every Tiny Thing’s NICU journal—a place for parents to keep track of daily information and feel more connected to their child. NICU-specific prompts encourage them to keep themselves educated and involved. Trish explains, “Many NICU families without a journal like this wouldn’t know to ask about weight, medications, or lab tests. Some hospitals are great at sharing information, but some aren’t, and a lot of the time families have no idea what's going on.”
A lot of research shows that getting NICU parents more involved at an earlier stage benefits both their and their baby’s health. Trish hopes that Every Tiny Thing’s NICU journals tout a more inclusive movement, and that someday hospitals will provide similar products.
Another product that aims to help NICU parents gain a new perspective is Every Tiny Thing’s NICU baby calendar. Each new page is dedicated to an entire month, which gives parents the opportunity to create a personalized visual record of their child’s progress. Every Tiny Thing also offers milestone photo cards that inspire families to look forward to future moments with their baby and the special memories that will be made. For instance, if a baby is still on their ventilator and is too small to be held, parents have a milestone photo card ready for the moment their baby comes off the ventilator, as well as the many other milestones to come. Trish adds, “It’s positive reinforcement that there’s hope for the future, and that each milestone will be celebrated when the time comes.”
Tiny but mighty
What makes these products so special is that they normalize the pace at which NICU babies tend to grow, which standard baby products don’t accommodate. “It really celebrates these tiny things that the rest of the world may not understand, or recognize as an accomplishment,” Trish explains.
Trish is proud of being a small business owner and the impact she has on communities around her. “I get to use my business to inspire hospitals to do better and speak up for a vulnerable population of parents. Our small business is able to show hospitals the right way to treat these parents, and provide better resources for families,” Trish says.
One thing Trish loves about being her own boss is that, “If I see something that could be done better, I can just do it right.” But she’s well aware of the challenges that come with being smaller. “Small businesses really do need help. It’s tough to navigate, so to be supported by big organizations, like FedEx, that recognize the impact of small organizations is just wonderful.”
A halo of care
According to the National Council on Aging, 80% of older adults live with a chronic disease like diabetes or hypertension. Without dedicated attention and proper management, these conditions can worsen over time, reduce quality of life, and become a heavy burden for both patients and their caregivers.
That’s why this year’s FedEx Distinction Award winner for healthcare, Tamika Goins, founded CareHalo—an easy-to-use Remote Patient Monitoring (RPM) company that helps patients receive comprehensive chronic care management. CareHalo’s RPM service gives families’ loved ones condition-specific care that’s covered through Medicare. It allows doctors to monitor vitals like pulse rate, blood pressure, and glucose readings, which can lead to early intervention and reduced healthcare costs.
With 12 years of healthcare experience and several business ventures under her belt, Tamika had lots of knowledge up her sleeve. She knew just how many Americans were suffering from a chronic condition, how much additional care those patients required from their family and doctors, and the snowball effect this all had on the healthcare system.
And even though Tamika already knew in her head that she had to do something, her heart felt it too. Not only had she lost her maternal grandmother to a chronic condition, she was hyperaware of how common this affliction was in her community. “Chronic conditions affect black and brown people more than anyone else in the country,” Tamika explains. Not only was the healthcare technology space expanding, there was a market need for RPM based on the senior patient population and chronic conditions around the world.
With the goal of leveraging technology—which came naturally to someone with a health information background—and fusing it with real-time clinical care, Tamika found the winning combination. “It's one thing to have all the data in the world, but if there's not enough human resources to turn it into actionable use, then what's the point of collecting it?” Tamika asks.
Because CareHalo has its own network of nurse practitioners, diabetic educators, and doctors, it’s able to truly supplement a patient’s caregiver team. The CareHalo app provides 24/7 patient monitoring and allows for early medical intervention if needed. The patient’s provider can check their vital signs and history, identify any trends, and customize these levels on a case-by-case basis, all from their own portal.
A challenge worth taking
For Tamika, CareHalo represents her growth and evolution as an entrepreneur. “I don’t believe in failures. I think there’s a lesson in everything ... with every business of mine, I’ve learned something ... but CareHalo is the first one I’ve stood in front of,” Tamika says.
CareHalo is already available nationally. Tamika hopes to some day partner with every state health department in the country to help ease the burden of people suffering. “That’s what success looks like for me—being able to make change,” Tamika says.
But getting there remains a challenge—albeit one worth tackling. Since healthcare is such a regulated space, laws are constantly changing and the level of security around what you can communicate doesn’t make it any easier. From navigating Health Insurance Portability and Accountability Act (HIPAA) compliance to managing Protected Health Information (PHI), Tamika’s advice is threefold—“Arm yourself with as much knowledge as possible, surround yourself with experts, and hire good lawyers,” she says.
But even with the struggle that comes with working in the healthcare industry, Tamika feels supported every step of the way. “From a small business owner perspective, FedEx makes it easier for us,” she concludes.
Related reading
AgroThrive: Together we thrive
Learn about 2023 Small Business Grant winner, AgroThrive.
Read articleMeet the 2017 winners
Read the inspiring stories of the companies that won the 2017 FedEx Small Business Grant program.
Read article